About Us

I’m Ranelle Dietrich, an 18-year-old rodeo hand and entrepreneur from Arizona. I’ve had a love for the Western way of life for as long as I can remember, and I’ve dreamed of starting my own business since I was around 6 years old! I used to make little trinkets and try to sell them to my parents — I guess I’ve always had a little cowboy hustle in me. Haha!

When I’m not working on the business, you’ll find me horseback, at a rodeo, heading out to a barrel race, or out in the arena working with my colt. I also play guitar and sing, so there’s usually a little country music somewhere in the mix.

This brand is a piece of the lifestyle I’ve grown up loving — horses, rodeo, country music, hard work, and everything that comes with being a horseman. I wanted to create something that feels like home, dusty boots, worn in jeans, sun-faded leather, and a good horse underneath you. 

I’m just an Arizona cowgirl chasing a dream, and I’m so glad you’re here for the ride. 🤠